DIGITAL MARKETING

Exploit your
Online Presence

The best on-line presence in the world is of no use to an organisation if no-one knows it exists!

Joined up digital marketing is essential to drive prospects and customers to online content appropriate to their needs, in a format they prefer to digest it and via a cost effective route.

Ndaba have a depth of experience working with clients who sell direct to end consumers, to other businesses or via a range of third party routes.

Challenge us to develop an integrated, cost effective, digital marketing strategy to meet your unique circumstances, and wow your prospects and customers.

Social Media
Email
Sales Pipelines
Online Advertising
Search Targeting
Analytics
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DIGITAL MARKETING STRATEGY

Don't Just Spend...
Test, Measure and Invest

Clearly define your strategy, ensure you can make a Return on Investment, then scale and automate.

Digital marketing encompasses a wide range of internet marketing disciplines, including:

  • Search Engine Optimisation (SEO)
  • On-line advertising / Pay-Per-Click (PPC)
  • Social media marketing
  • Email marketing
  • Content Marketing
  • Affiliate Schemes
  • Engagement and conversion optimisation

The key to successful digital marketing is to fully understand the costs (both on-line and off-line) involved in generating and “converting” digital traffic, and then targeting your resources at the most cost-effective sources of traffic.

Ndaba understand that the world of digital marketing is complex and confusing.  Many companies have built hugely successful businesses specialising in just one small aspect of what is possible.  We are here to help you take a step back, see the wood for the trees and create a coherent and integrated strategy for your digital marketing activities.

Starting with the end in mind:

  • Who are your customers?
  • Where do they “hang out” online?
  • How do they prefer to interact with digital content?
  • What are you selling?
  • What are the stages in a prospects decision process (from not knowing you exist, through being informed and ultimately ready to buy)?
  • What information is appropriate to a prospect at each stage of their decision?
  • How can you seamlessly (and automatically) move prospects through their individual decision process?

By creating prospect profiles and then tailoring appropriate knowledge acquisition and decision trees, you can help prospects become informed about you, their underlying needs, and your ability to solve their issues.

Using analytics (measuring what works), you should be able to identify core prospect engagement strategies where you know that the customer acquisition cost will be significantly less than their value to you as a customer. Once you a have identified these digital marketing “sweet spots”, you can automate the engagement process, increase the number of prospects that you target, and thereby ramp sales.

Ndaba help our clients navigate the complexities of digital marketing solutions and measure the effectiveness of alternative strategies using analytics.  We are happy for you to just “let us get on with it” on your behalf, or to work closely with your internal staff and/or external agencies to develop a Return on Investment (RoI) based approach to deploying and monitoring all digital marketing activities.

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HOW TO CREATE A DIGITAL MARKETING STRATEGY

Build Prospect Pathways
To Create Your Digital Marketing Strategy

Our simple 4 step process helps our clients understand who to engage with, when and how and help ensure that digital marketing money is invested wisely in activities that generate customers and financial returns.

STEP 1Define your Ideal Prospects

Consider your ideal customer(s) and create profiles / personas for your ideal prospects:

- Who are they?
- Where do they gather information?
- Who do they trust?
- How do they engage with digital content?
- What do they buy from you?
- Why do they buy from you?
- What is their "lifetime value" to you?
- Are there enough others like them?

STEP 2Define Your Prospect Proposition

Clarify the information your ideal prospect needs to know in order to fully understand your products and services and to trust you enough to choose to become a customer:

- General market knowledge?
- Alternatives to consider?
- Benefits of your solution?
- Specifications and Customisations?
- Costs and Availability?
- Warranties and Guarantees?

STEP 3Create Prospect Pathways

What information does your prospect require (and in what format and timeframe) to progress from prospect to customer. Different stages of the journey require potentially significantly different marketing messages. Consider the decision stages of:

- Awareness (Do they know you exist?)
- Interest (Do they need to know more?)
- Desire (Are they convinced?)
- Action (Do they commit to buy?)

STEP 4Test, Measure, Invest and Repeat

Implement a digital marketing engagement strategy to target prospects who could become your ideal customers.

Measure the effort (cost) of moving prospects through their pathways and total cost of customer acquisition. Compare this cost to customer lifetime value and invest in the digital marketing activities which create the highest Return on Investment.
OUR OFFICES

Get in Touch

Come and visit our quarters or simply send us an email anytime you want. We are open to all suggestions from our clients.
Address
Ndaba Limited,
Pera Business Park,
Nottingham Road,
Melton Mowbray,
LE13 0PB
Email us
info@ndaba.com
Call us
+44 (0)1664 503620

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